Getting Started with Behavior-Based Personalization

Last updated: June 22, 2026

Problem Statement

Visitors browse your site with different in-the-moment intents, and static content ignores that signal. Uniform tracks real-time behavior through enrichments — a category with multiple enrichment values — which you can use to trigger personalization.

Solution

1. Plan enrichments from your site structure

Map enrichments to your site sections and taxonomies. For a site with sections like Services (Service A–K), Articles, Industries (Automobile–Manufacturing), Cases, About us, Careers, and Investor relations, sensible enrichments are:

  • Site interest — which sections the visitor cares about: Services, Articles, Industries, Cases, About us, Careers, Investor relations

  • Service — which specific service they are looking for: Service A … Service K

  • Industries — which industries they view: Automobile … Manufacturing

Example uses: a visitor browsing investor relations sees the latest updates; a careers visitor sees why you are a great employer; a services visitor gets content targeted via the Service enrichment on high-level pages.

2. Create the enrichment

Create enrichments and their values in the Uniform Visual Workspace.

New enrichments can be created in the Uniform Visual Workspace. (watch on Vimeo)

3. Tag content with enrichments

Associate each enrichment with the right content by tagging compositions.

Compositions can be tagged with enrichments using the Uniform Visual Workspace. (watch on Vimeo)

4. Trigger personalization from enrichments

There are two options:

  1. Uniform Visual Workspace — configure enrichment-based personalization directly:

Enrichment-based personalization can be configured in the Uniform Visual Workspace. (watch on Vimeo)

  1. Headless CMS — mapping for personalization handled in another system (coming soon).